Plaza Callejas.
Photo by Romeo Angelo Roman Anez

The Calleja square and the neighborhood encompass tradition, history, entrepreneurship, strengths and weaknesses. Recognized as the heart of South America, blanket maybe, to one of the neighborhoods of yesteryear exposed to modernity, that we still have left in the center of Santa Cruz. In this old square that has a Cross although it does not have a chapel, each 3 In May the rosary and the novena are prayed. The entire neighborhood shares good neighborliness. La Calleja is also a meeting and joy point where the band thunders at the carnivals.. It is there where the wood and sawdust were also witnessed by two children, Marcelo and Kiti, that being children of Don Tomás Callaú, owner of the neighborhood carpentry shop, They had on hand the noble raw material that Marcelo Callaú would later convert into works of art that traveled from Calleja to the world., just like Kiti's carved butterflies do today, the sister of the missing artist. They are from La Calleja like many other good citizens of this neighborhood who decided to exploit the little gem that they are and not remain only as a mandatory stop for the carnival festivities or the festivity of the Cross, but they got to work to revalue good neighborliness, the sense of belonging to a territory and the trade route that encompasses at least 70 private investments in your environment.

For this, Every second Sunday of the month, the neighbors perform in the Calleja square, a craft and tourist fair. In June is the third version. Y, is that La Calleja is not only a meeting point for tradition and history, but it is the heart of South America that deserves to be revalued as an important urban geographical space of Santa Cruz.